Building a Hydrological Future

By Dr. Alon Tal.

BEER SHEVA (May 22, 2009) — For almost a year now, the Israeli public has been the target of a highly effective public relations campaign by the country's Water Authority. Stark images of desiccated humans cracking like hardened desert soil, along with the more comely admonitions for abbreviated showers from supermodel Bar Refaeli, reinforce existing perceptions that Israel's chronic water scarcity is getting worse.

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